Small Business Advertising & Local News

Policy Tool Kit

The best practices for implementing a tax credit or grant program that supports small business advertising in local news outlets

Key Elements

Use tax credits to subsidize small business advertising in local news.

Model Law

Introduce a small business advertising tax credit with our model bill.

The Grant Approach

Consider an alternative way to support small businesses via a grant program.

Our Process

Learn about the collaborative process between academics, media practitioners, and government workers that led to the creation of the model law and toolkit.