Government Advertising & Local News

Policy Tool Kit

The best practices for targeting existing state and city advertising spending toward community newsrooms

Designing the Program

Understand the guiding principles to establish a safe government advertising set aside.

The Model Bill

Introduce a government set aside policy utilizing our statute and executive order templates.

Implementing the Program

Follow our steps toward implementing a successful government advertising program.

Our Process

Learn about the collaborative process between academics, media practitioners, and government workers that led to the creation of this kit.